May 30th, 2009

cocacola2

SixPack of Coke!

Writing about water the other day was much enjoyableand well received by my readers. Water is such a good beverage but too many people neglect to drink more water including myself. Coca Cola certainly has mastered to convince our population to drink Coke instead but that does not include me. I do not like Cola, neither Pepsi or Coca Cola or any similar Soda for that matter. However if I had to choose than it would be Coca Cola by far, Classic and not Zero or light or even Cherry. I was told that Coke his being sold in over 200 countries and the most recognisable brand out there.

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Logo design
 
U.S. containers in 2008. Various sizes from 237 mL-2 L  shown in can, glass and plastic bottles. The famous Coca-Cola logo was created by John Pemberton’s bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period.

Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions to Pemberton included giving away thousands of free drink coupons and plastering the city of Atlanta with publicity banners and streetcar signs.

Mote to this post at SugarHead Unplugged.

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