Water-Global luxury?

water1 Water; it occurred to me that water is a huge business and no wonder why. We use it every day and without water there would be no life! Ancient Egyptians and with it the Pyramid construction disappeared one of a sudden due to massive droughts, entire civilizations disappeared and only now we get to know why; Water! When living in Tokyo, Japan I used to buy every now and then a special mineral water called “Finé”, luxury mineral water from Shuzenji, Japan. This was one of the best waters I have tasted and therefore had always some bottles at home. Not knowing that a few years later this water was breaking the international market, I searched a few weeks ago the internet if I could buy “Finé” here in Dubai. To by surprise and luck I found a website in Holland who where specialized in distributing bottled waters from all over the world including “Finé”. I placed right away an order of seven different bottled waters online and had it air freighted by Eric Vellinga of Squiby Foods in Hoofddrop, Holland.

Please visit my SugarHead Unplugged , the technical part of realizing this posting of Water!

My introduction to you are waters from Finland, Denmark, England, South Africa, Japan, USA and Argentinia. water2

Stars & Rockstars of Bottled Water

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Bling H2O-United States of America Bling H2O is the inspiration of Kevin G. Boyd, Hollywood writer-producer. While working on various studio lots where image is of the utmost importance he noticed that you could tell a lot about a person by the bottled water they carried.

In Hollywood it seemed as if people flaunted their bottled water like it was part of their presentation. Whether the bottles had a cool shape or came from an exotic island, none truly made that defining statement. Bling H2O was fashioned to make that defining statement. The mission was to offer a product with an exquisite face to match exquisite taste. The product is strategically positioned to target the expanding super-luxury consumer market. Initially introduced to hand-selected athletes and actors, Bling H2O is now excitedly expanding it’s availability. Bling H2O has been featured at many recent celebrity events including the MTV Video Music Awards and television’s biggest event, The Emmys.

Bling H2O is pop-culture in a bottle. But it’s not for everyone, just those that Bling.

Region:  Tennessee Place Name:  Chestnut Hill, Dandridge Established:   2005 Company:   Bling H2O Phone:   310 277 1111 Email:  info@blingh2o.com

Elsenham-England The water of Elsenham is exceptionally pure. The source is hidden underneath a thick chalk layer and perfectly protected from the outside environment. The unique design of the bottle reflects the purity of the water. The water has a fresh flavour and a hint of minerals, including 86 mg of calcium per litre. Elsenham is among others served at El Bulli, the multi-Michelin-starred Catalan restaurant regarded as the worlds finest.

Water Circle, Elsenham Estate Elsenham Herts CM22 6DR  England Phone: +44 (0)1279 816655 Fax: +44 (0)1279 817135 Email: info@elsenhamwater.com

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Veen-Finland VEEN smooth spring water originates from Konisaajo spring area in Northern Finland. VEEN Water’s free flowing spring was found in the 1950’s in an area which is one of the least populated in Europe. The water filters through hills and sandy terrain. The water is bottled at its source and it is lifted from the spring at 3-4 degrees centigrade.

VEEN Smooth Spring Waters come in broad variety of products from smooth Velvet to intensely sparkling Bold. VEEN Velvet is bottled in an extra flint “Wave 66″ bottle and all sparkling VEEN waters come in “Round 69″ bottles. All VEEN waters are bottled containing only the water’s natural minerals, just like VEEN Emonen, Mother of the Water it intended.

Region:  Northern Finland Place Name:  Konisaajo Established:   2007 Company:   VEEN Waters Finland Ltd. Phone:   358 50 365 71 69 Email:  tomi.gronfors@veenwaters.com

Lauquen-Argentinia Patagonia the source of Lauquen Natural Artesian Mineral Water is one of the southern most regions in the world. The source of the artesian water is the permanent ice and rain purified by the Andes Mountains. From the 1.500 ft deep aquifer the water for Lauquen emerges at a constant temperature of 39 degree Farhenheit and with a unique composition of minerals. Lauquen is bottled at its source, in Patagonia, in a quiet hollow surrounded by 20 acres forest and mountains. By bottling at the source, Lauquen is never exposed to air ensuring its freshness and purity.

Region:  Andes Mountains Place Name:  Patagonia Established:   2005 Company:   Lauquen Artesian Mineral Water Phone:   +54 11 4773 0156 Fax:   +54 11 4773 0156 Email:  contact@lauquenwater.com

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Karoo-South Africa Cape Karoo is an award winning water from South Africa in a stunning glass bottle. The medium mineral content water has a very favorable pH and comes from a pristine source with low Nitrate levels. Karoo Natural Mineral Water is sourced and bottled at Paardeberg, near Paarl, on the Weltevrede Estate.

Region:  Paarl Place Name:  Weltevrede Estate Established:    Company:   Karoo Spring Water (Pty) Ltd. Phone:   27-21-551 6270 Fax:   27-21-551 6271 Email:  Christoph@Karoo.co.za

Finé-Japan Only after tens of thousands of years filtering naturally through 600 meters of ancient volcanic rock does water attain the mineral-rich, pollutant-free purity it needs to be deemed Eau Finé.

Procured from its pristine aquifer located deep beneath the Fuji volcanic belt, Finé has a distinctive yet subtle flavor and a soft mouth feel. Due to its ancient origins, Finé water bottled today will never come in contact with man-made pollutants that can easily affect the mineral waters of much shallower springs.

Since its international debut in 2005, Finé has quietly blossomed into a brand that is synonymous with elegance, luxury, and sophistication. It is cherished by enthusiasts and known for its dedication to providing customers with the highest level of exclusivity, taste, quality, and design.

Region:  Izu Peninsula Place Name:  Shuzenji Established:   1998 Company:   Eau Finé Phone:   +81 3 5456 5472 Email:  customer.service@eau-fine.com

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Iskilde-Denmark ”Iskilde” means ”cold spring” in Danish. The artesian spring was discovered in the Mossø Conservation area in a remote part of the Danish lake highlands in 2001 by a retired insurance broker and his wife.

The aquifer from which the spring flows is lies 150 -180 ft below the surface and it is covered by alternating layers of quartz-sand and hard clay. The exact age of the water is not known, but it is believed to be rather old, possibly dating back to the latest ice-age according to a geologist familiar with the area. With a temperature of below 8 degrees, the spring is unusually cold spring.

Region:  Mossø Reservation Place Name:  Iskilde Established:   2005 Company:   Iskilde ApS Phone:   45 86 84 48 48 Fax:   45 98 51 00 30 Email:  info@iskilde.dk

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A Big Thank you to following people:

Sandra Buffing of Springwater  in Amstelveen, Holland

Eric Vellinga of Squiby Foods BV in Hoofddorb, Holland

Rao of Chef!!! Middle East, Dubai, United Arab Emirates

Sebastiaan Hoogewerf of Pastry-Network, Dubai, United Arab Emirates

 

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2 Responses to Water-Global luxury?

  1. werner says:

    hey chris ..what a blog ..amazing information ..you should get paid for all these info !!good job respect !
    werner

  2. Philippe says:

    Sparkling – one of the best blogs which you provide to us!

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